![Woman holding a cat next to the Pro Plan Veterinary Support Mission logo and $1,000,000](https://www.purinaforprofessionals.com/media/wysiwyg/P4P/Support_Mission_Page/0334203_P4P_VetMission_LandingPage_HeroSecondary_728x450_Header.jpg)
![Woman holding a cat next to the Pro Plan Veterinary Support Mission logo and $1,000,000](https://www.purinaforprofessionals.com/media/wysiwyg/P4P/Support_Mission_Page/0334203_P4P_VetMission_LandingPage_HeroSecondary_728x450_Header.jpg)
Pro Plan Veterinary Support Mission, Offering Financial Assistance to Vet Clinics
Pro Plan Veterinary Diets has dedicated $1 million to help you care for pets with financial needs.
Supporting Your Calling to Care
There are a million reasons you love what you do… and we want to help. That’s why we established the Pro Plan Vet Support Mission.
![Dog and Cat looking to the right and says $1,000,000 AVMF Reach Program. Reaching every animal with charitable healthcare.](https://www.purinaforprofessionals.com/media/wysiwyg/0375095_P4P_VetMission_LandingPageModule2_728x450.png)
![Dog and Cat looking to the right and says $1,000,000 AVMF Reach Program. Reaching every animal with charitable healthcare.](https://www.purinaforprofessionals.com/media/wysiwyg/0375095_P4P_VetMission_LandingPageModule2_728x450.png)
Partnering with the AVMF REACH Program™
The Pro Plan Veterinary Support Mission has donated $1 million to the AVMF REACH Program™ to offset your costs for time and services when helping pets in need.
Applying is Easy
Have you recently helped a patient when the client couldn’t pay for services? Simply fill out a short form to apply for reimbursement of services through AVMF REACH. Click the button below and look for the “how to apply” tab.
![Laptop opened with AVMF Reach Animal Care Program on the screen with 1. Log in 2. Create 3. Save 4. Submit](https://www.purinaforprofessionals.com/media/wysiwyg/0334203_P4P_VetMission_LandingPage_Final_2UpCTA_728x450_3.png)
![Laptop opened with AVMF Reach Animal Care Program on the screen with 1. Log in 2. Create 3. Save 4. Submit](https://www.purinaforprofessionals.com/media/wysiwyg/0334203_P4P_VetMission_LandingPage_Final_2UpCTA_728x450_3.png)
![Chocolate lab, Bruno Jameson Humane Mobile Vet Unit](https://www.purinaforprofessionals.com/media/wysiwyg/0375095_P4P_VetMission_LandingPageModule5_728x450.png)
![Chocolate lab, Bruno Jameson Humane Mobile Vet Unit](https://www.purinaforprofessionals.com/media/wysiwyg/0375095_P4P_VetMission_LandingPageModule5_728x450.png)
Helping Pets Like Bruno
“Bruno [swallowed] a tennis ball… Even though we knew they had no money left, we went ahead with surgery, because otherwise Bruno would die…Bruno had a gastrotomy and enterotomy, and is recovering well!” - Jameson Humane Mobile Vet Unit