Always Advancing for You and Your Patients.
Research and Resources, Professional Feeding Program, & Continuing Education.
Professional Pricing For You
All current staff members of veterinary clinics and students are eligible for P4P pricing.
Research and Resources
Explore our digital product guide, clinic resources and other nutritional information from a global network of veterinarians, nutritionists, and other scientists.
Transform Their Metabolism and Promote Mobility
OM Metabolic Response + Joint Mobility uses a unique 3:1 protein-to-starch ratio and contains a high level of omega-3 fatty acids (EPA).
A $200,000 Donation to Support Vets Like You
Thanks to your support of the Vet Direct program, we donated $200,000 to the AVMF REACH™ (Reaching Every Animal with Charitable Healthcare) Program, which aims to break down financial barriers to immediate care.
Learn more about REACH™ and our continuing efforts.
Introducing Joint Care Canine Supplement
Joint Care promotes performance of daily activities such as walking, climbing and general movements. Each soft chew contains collagen, hyaluronic acid, glucosamine and chondroitin sulfate to help maintain healthy cartilage and joints.
New Look for Our Always-Advancing Nutrition
Innovation doesn’t stop at nutrition. Take a look at our exciting changes.
Together We Can Help Even More Pets
We’re donating up to $200,000 to the AVMF REACH (Reaching Every Animal with Charitable Healthcare) Program to help offset your costs when you donate your time and services to help pets in need. We’re donating $1 for every order placed on Vet Direct between January 15-June 30, 2023, subject to a $200,000 maximum donation.*
Discover Programs And Services Beyond The Bowl
Effortless Earnings Through Home Delivery
With Purina® Pro Plan® Vet Direct, simply write the prescription and we’ll do the rest.
Earn Free CE Credit
Earn up to 18 hours of free AAVSB RACE-approved credit at Daily Nutrition Matters®.
Live Webinars With Experts
We’re proud to sponsor webinars throughout the year, available live and On Demand.
*Nestlé Purina PetCare Company will donate $1.00 to the American Veterinary Medical Foundation (“AVMF”) in support of its REACH (Reaching Every Animal with Charitable Healthcare) Program for each order placed on www.proplanvetdirect.com (the “Website”) between 1/15/23 and 6/30/23, subject to a maximum total donation of $200,000.
Professional Pricing For You
All current staff members of veterinary clinics and students are eligible for P4P pricing.
Effortless Earnings Through Home Delivery
With Purina® Pro Plan® Vet Direct, simply write the prescription and we’ll do the rest.
Earn Free CE Credit
Earn up to 18 hours of free AAVSB RACE-approved Credit at Daily Nutrition Matters®.
Industry-Leading Supplements
Browse our easy-to-use and research-backed supplements today.
Transform Their Metabolism and Promote Mobility
OM Metabolic Response + Joint Mobility uses a unique 3:1 protein-to-starch ratio and contains a high level of omega-3 fatty acids (EPA).
Live Webinars With Experts
We’re proud to sponsor webinars throughout the year, available live and On Demand.