Purina for Professionals
Always Advancing for You and Your Patients
Professional Pricing For You
Enjoy home delivery and professional pricing for veterinary staff and students.
Product Resources
Access resources and research for your top indications, our digital product guide, and other product information.
Client Home Delivery
Home delivery for clients with effortless earnings for you. Write the prescription and we’ll do the rest.
Professional Support
Engage one-on-one with our nutrition experts, receive personalized case-by-case support and get assistance managing your P4P orders.
Supporting Your Calling To Care
We’ve dedicated $2 million to help you and your staff care for pets with financial needs.
Always Advancing for You and Your Patients.
Research and Resources, Professional Feeding Program, & Continuing Education.
Professional Pricing For You
All current staff members of veterinary clinics and students are eligible for P4P pricing.
Research and Resources
Explore our digital product guide, clinic resources and other nutritional information from a global network of veterinarians, nutritionists, and other scientists.
New EN Savory Selects® Gastroenteric Canine Formulas
The therapeutic nutrition your gastroenteric canine patients need, now in two great-tasting chunk in gravy varieties!
Supporting Your Calling to Care
There are a million reasons you love what you do—and we want to help. That’s why we established the Pro Plan Veterinary Support Mission. We dedicated $1 million to help you care for pets in need.
New Multi Care Canine Supplement
Multi Care is a 3-in-1 canine supplement formulated with multi-active blends to proactively support skin, digestive, and immune health.
New Look for Our Always-Advancing Nutrition
Innovation doesn’t stop at nutrition. Take a look at our exciting changes.
Discover Programs And Services Beyond The Bowl
Effortless Earnings Through Home Delivery
With Purina® Pro Plan® Vet Direct, simply write the prescription and we’ll do the rest.
Earn Free CE Credit
Earn up to 18 hours of free AAVSB RACE-approved credit at Daily Nutrition Matters®.
Supplements Formulated by Experts
Browse our easy-to-use and great-tasting supplements today.
Live Webinars With Experts
We’re proud to sponsor webinars throughout the year, available live and On Demand.
*Nestlé Purina PetCare Company will donate $1.00 to the American Veterinary Medical Foundation (“AVMF”) in support of its REACH (Reaching Every Animal with Charitable Healthcare) Program for each order placed on www.proplanvetdirect.com (the “Website”) between 1/15/23 and 6/30/23, subject to a maximum total donation of $200,000.
Together We Can Help Even More Pets
We’re donating up to $200,000 to the AVMF REACH (Reaching Every Animal with Charitable Healthcare) Program to help offset your costs when you donate your time and services to help pets in need. We’re donating $1 for every order placed on Vet Direct between January 15-June 30, 2023, subject to a $200,000 maximum donation.*
A $200,000 Donation to Support Vets Like You
Thanks to your support of the Vet Direct program, we donated $200,000 to the AVMF REACH™ (Reaching Every Animal with Charitable Healthcare) Program, which aims to break down financial barriers to immediate care.
Learn more about REACH™ and our continuing efforts.
Professional Pricing For You
All current staff members of veterinary clinics and students are eligible for P4P pricing.
Effortless Earnings Through Home Delivery
With Purina® Pro Plan® Vet Direct, simply write the prescription and we’ll do the rest.
Earn Free CE Credit
Earn up to 18 hours of free AAVSB RACE-approved Credit at Daily Nutrition Matters®.
Industry-Leading Supplements
Browse our easy-to-use and research-backed supplements today.
Transform Their Metabolism and Promote Mobility
OM Metabolic Response + Joint Mobility uses a unique 3:1 protein-to-starch ratio and contains a high level of omega-3 fatty acids (EPA).
Live Webinars With Experts
We’re proud to sponsor webinars throughout the year, available live and On Demand.