Feeding Your Patients. Nourishing Your Business.


We’re Committed To Partnering With Veterinary Professionals, Both In Patient Care Through Therapeutic Diets And Supplements, And In Business-Building Services Such As Nutritional Education And Home Delivery.

Earn Free CE Credit At Daily Nutrition Matters®


Daily Nutrition Matters makes nutritional education convenient and fun, with interactive graphics, case studies and more. Earn up to 18 hours of free AAVSB RACE-approved credit.

Home Delivery With No Service Fees*


Purina® Pro Plan® Vet Direct gives your clinic effortless earnings with no service fees. Clients will love the convenience of home delivery and free shipping. You’ll love having less inventory and more time with patients.


*With Purina as the direct seller, participating clinics receive commission on the sale of products calculated to equal their margin, without ever taking title to or possession of the products.

Research And Resources At Your Fingertips


Discover the science in—and behind—our diets. PurinaProPlanVets.com is designed exclusively for veterinary professionals, with nutritional resources, research, videos and more.

Professional Pricing For You


You do so much for pets—let us do something for you! Enjoy convenient home delivery and professional pricing on pet food at PurinaforProfessionals.com.

Live Webinars With The Latest Research


Nutrition is always advancing, and we can’t wait to share it with you! We’re proud to sponsor webinars throughout the year, available to view live or on demand.

Have Questions? We’ve Got Answers.

Talk one-on-one with experts at our Veterinary Resource Center. Call 1-800-222-VETS (8387) weekdays, 8 AM to 6 PM (CT).